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Frank Modica's avatar

I'm not sure we're looking at a single driver here. Consumers definitely look back on prices. We can debate how long that look back is, but it seems to be more than one year. If you look at a 2-yr inflation measure it's still elevated at the beginning of 2025. Still, at some point, the salience of inflation should begin to decline, but that's not happening, so that's insufficient to explain the continuing pessimism in the UMich sentiment. I suggest that an important missing factor is one DJT. No one likes chaos; not business and not consumers, and we've had a healthy dose of chaos and uncertainty in the last 15 months. Plus, while unemployment is still low, hiring is essentially frozen, and people are responding to that. These are fuzzy factors, not easily put into a model, but they're nonetheless real and consumer sentiment is itself a fuzzy measure.

Elie Canetti's avatar

I would think there’s an argument to be made that the suddenness of the jump in inflation against a background of long subdued inflation gives the price level a salience that it didn’t have in the 70s/80s. I’m old enough to remember those times and I grew up with high inflation as a constant background. Now, people have grown up with two percent (or less) as the norm, so perhaps their dissatisfaction is a kind of loss aversion (the loss of those halcyon days when one didn’t have to give much thought to prices). Beyond that of course is the social media noise encouraging people to be dissatisfied/angry (the anger is, of course, more justified than ever) and the extreme political polarization.

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